By Rock Mayock 10:15 p.m.| For the FOOTBALLPHDS, it’s Christmas in February as the NFL Combine is scheduled to take place February 19-25, at Lucas Oil Stadium in balmy Indianapolis. Rock Mayock’s special research assistant, Lina, will be dispatched to Indy to provide in depth analysis of all of the standout prospects. In preparation for her intrepid reporting, here is a itinerary for the week’s scheduled activities:
By Rock Mayock 7:30 p.m. | After months of life on the road in Brazil, Europe, and where ever Darryl “DoubleTap” Jenkins III found himself; the PhDs have finally returned to Los Angeles. A PhDs homecoming can signify one thing and one thing alone, the return of Name the Stache!
By Rock Mayock 12:00 a.m.| Earlier this month we commenced our dialog regarding the concepts of the death spiral, brand equity and brand equity inflation. Tonight, we will continue this dialog by exploring the antithesis of brand equity inflation, brand equity diminution (BED).
By Rock Mayock 10:00 a.m. | Did you realize that the NFL season is already in Week 15? That means there are only two weeks remaining to place the final touches on this season’s resume for MVP voting consideration. Let us not forget that the MVP award should be bestowed upon the most valuable player to their respective team. Thus meaning, without the player what would be the fortune of the team? Invariably the MVP is almost always awarded to a quarterback. The FOOTBALLPHDS will maintain our objectivity as we evaluate the primary contenders for this year’s award. Let’s break it down.
By Rock Mayock 6:00 p.m. | The fourth quarter of 2013 has been a busy one for the PhDs. Your fearless trio have been globe trotting in their enduring effort to elevate the PhDs brand for our wonderful readers. DoubleTap is currently off to Korea to tend to the FOOTBALLPHDS’ semiconductor investments. Jaboner returned to his beloved Brazil in preparation for World Cup 2014. Finally, yours truly, Rock Mayock, traveled through Eastern Europe with staff photographer Edwin “EJ” Jiminez to recruit talent for the PhDs’ soon to be launched mail order bride business. Just another quarter in the life of a PhD.
By Rock Mayock 10:30 p.m. | Congratulations are in order for David Shaw and the Stanford Cardinal for earning consecutive PAC-12 titles and Rose Bowl berths. Unfortunately for Stanford fans and alumni, this cause for celebration will be short lived as the dominos continue to fall within the PAC-12 coaching ranks when both the Houston Texans and Miami Dolphins pursue Shaw to fill their head coaching vacancies.
By Rock Mayock 9:00 a.m. | It has been a harrowing two years for Commie Goodell and his cronies as the NFL has gradually descended into a death spiral. Indicators of this descent include the near cancellation of the 2012 season, the NFL completely abandoning it’s attempted return to Los Angeles and the $750 million head trauma class action settlement. There is now a new emerging peril looming on the horizon for Commie Goodell and company. This week’s stunning news that Miami Dolphins OT Jonathan Martin left the team due to reportedly repeated incidents of locker room bullying by teammate Richie Incognito executed at the request of general manager Jeff Ireland. This incident illuminated the specter of a new class action lawsuit involving the NFL’s willful propagation of a hostile work environment. Lets delve into this deeper.
By Rock Mayock 11:00 p.m. | Last month, we commenced the dialog about brand equity and death spirals. Today we will perform a more in depth analysis about brand equity. This exploration will include the definition of brand equity, the factors which impact brand equity as well as the concept of Brand Equity Inflation (BEI). We will apply these ideas to future discussions regarding Brand Equity Diminution (BED) and the current state of the NCAA/NFL.